The so-called controversial anti-abortion message. From all the coverage, I was expecting a ferocious lion. A very lame commercial came on instead.
It was written prior to the Superbowl and the unveiling of the controversial Tebow/Focus on the Family ad, but I think Jenkins makes some brilliant points. Her most resonating words are those that critique NOW and its narrow focus on feminism, women's rights, and reproductive freedom...
Pam Tebow and her son feel good enough about that choice to want to tell people about it. Only, NOW says they shouldn't be allowed to. Apparently NOW feels this commercial is an inappropriate message for America to see for 30 seconds, but women in bikinis selling beer is the right one.
Personally, I was up to my eyeballs with annoyance over the anxious and hyped up worry from particular feminist groups who, once again, gave reproductive justice and gender rights movements a bad name with their outcry of this ad being "anti abortion," while others featuring scantily clad women holding beer bottles and footballs have been deemed acceptable for Superbowl Sunday.
Never mind all the sexist-driven ads which young women watch that bombard them with anti-health messages concerning their bodies, choice, worth, and potential. At least Focus on the Family isn't hypocritical (with this particular commercial) - they want to celebrate life and families and they do just that with the Tebow clan. While NOW exercises their outrage over this particular ad, a million other commercials which blatantly demoralize and sexualize women go without complaint. Wouldn't it be something revolutionary if NOW had protested the Go Daddy ads or pointed out how women are often used as a sex appeal accessory in alcohol and beer commercials?
As much as I may disagree with its stance, as much as I could argue with its points, Focus on the Family is, well, focused. Ask feminist and pro-choice leadership groups what they focus on and you'll find a mess of disagreement and hypocrisy.